According to Google Analytics’ summary of ‘frequency and recency’ (is Google allowed to make up words like that?), 60% of visits came from people visiting just once in the year and never coming back (I have that effect on people at parties, too). But 5% of visits come from a hard core of addicts visiting over 100 times in the year – some pretty obvious New Year Resolutions there, I think.
But I don’t really believe these numbers – does the average reader really read fewer than 3 posts per year? Surely, either the number ofvisits is too low or the number of unique visitors is too high or (most likely explanation) I have misread Google Analytics – can anyone shed any light?
Most popular posts (descending order)
What Brits say v what they mean – handy de-coding device, June 2011
The world’s top 100 economies: 53 countries, 34 cities and 13 corporations, October 2011
Should Oxfam be collecting a million bras from the public and selling them? Time to cast your vote… April 2012
The great Nairobi guesthouse swimming pool dilemma – cast your vote now…… January 2012
What can we learn from a really annoying paper on NGOs and development?, August 2012
How to get a job in development – an FP2P guide, December 2012
How to write Killer Facts and Graphics – what are your best examples?, June 2012
Why don’t we just send aid money directly to poor people’s cellphones?, January 2012
What kind of inequality matters most? The case for unfairness, August 2012
Theories of change = logframes on steroids? A discussion with DFID, May 2012
Conclusion: punters like golden oldies (the top two came from the previous year) and internal soul searching for practitioners, preferably accompanied by an online poll.
Overall, though, the most striking feature of the traffic is its regularity (see graphic – the dips are weekends)
Where do readers live? Numbers are for visits – a pleasing geographical spread, but still far too northern for my liking, and the order is remarkably unvarying from year to year:
UK 123,047 (29% of total)
India 20,903 (up from 4th in 2011)
Canada 20,850 (down from 3rd)
Belgium 7,436 (new entrant)
Philippines 6,502 (new entrant)
South Africa 5,914
Numbers aren’t everything though, so Happy New Year to the single readers from Andorra, Sao Tome and Principe, Norfolk Island and Mayotte (Mayotte?). But why no visits from Turkmenistan, South Sudan, Central African Republic or Western Sahara?
These stats are (I think) just for people clicking through to the site, but people access blogs in other ways too. Google Reader subs rose from 2736 t0 3454 over the year, and Facebook users from 1476 to 2624. But Twitter was the real boom area, more than doubling from 3355 to 7664 (at roughly mid year, I started tweeting, rather than just sending out automated alerts of new posts, with no discernible impact on the rate of increase of followers).
And with that I drag myself away from the hypnotic attractions of Google Analytics (you can even see which cities have people reading the blog in real time – how cool is that?) Back to business as usual tomorrow.